How To Survey Guides

Did you know the average online survey response rate is less than 2%? That’s dangerously low and delivers potentially misleading results. It’s not always easy to figure out the best way to survey people. Whether you want to run a staff survey, customer survey, or survey your partners to find out what they think – there are myriad methods, tools, ideas, tips and approaches. Survey Guides can be really helpful in considering the optimal approach for your organization.

So, in this section you’ll find our best How to Survey Guides. In here we have collected together our best articles on the How to Survey topic, ranging from the best time to send survey emails, the right questions to ask in your surveys, advice on how long your survey should be to get the most well-rounded feedback, and the best way to get a great response rate.

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On-Brand Customer Feedback Survey Icon Ideas Your Customers Will Love

Businesses strive to deliver a great customer experience that’s unique to their brand. That means bringing the brand into every customer touchpoint – including when collecting customer feedback. Even here, there are cool things you can do…
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New Feature: NPS and CSAT Trend Analysis Interactive graph

We're thrilled to announce our newest addition to your Mission Control dashboard: the customer satisfaction (CSAT) and Net Promoter Score (NPS) Trend Analysis graph. What's new Next time you log in to your Customer Thermometer trial or account,…
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4 Easy Steps To Supercharge Your Customer Reviews

Some of your customers will be habitual users of review sites – most will not. Getting customer reviews on sites like Google, Yelp and Tripadvisor shouldn’t be left to chance. There are ways you can influence customers to do just that.…

10 Free Email Signature Templates for 2021

Your email signature is an integral part of your branding. It’s something that will be seen by everyone, from suppliers to potential customers. With this in mind, it’s imperative that your email signature catches the eye – but how? We’ve…
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20 Likert Scale Questions and Examples for 2022

Likert scales are rating scales often used in customer surveys. This form of rating scale is named after its inventor, psychologist Rensis Likert. A Likert scale is a psychometric scale that’s effectively used to assess the opinions, attitudes…
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Quick Survey Ideas and Examples to Engage Customers

Sometimes you just want to send a quick survey to your customers, staff or partners. You might want to get a snapshot of how people feel about your product or service, super fast. Or you might want to ask people something regularly, so…
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How to Embed a Customer Satisfaction Survey in Email

Customer survey emails are, in our world, questions you ask customers to get their feedback. One of the simplest ways to do that is to embed a survey into emails you're already sending out.  Email survey examples like this might include…
customer thermometer feedback email
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Asking for feedback by email

Do you need to create a great feedback email? Are you looking to change the way you get responses from emails you send regularly? Do you need to gather feedback from a large number of customers and staff in a simple and quick way or maybe you…
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Creating The World’s Most Powerful Surveys Just Got A Whole Lot Easier

Our simple approach to one-click surveys has always been about making it quick and easy for survey recipients to provide feedback.  More survey responses give our users more data and more data gives our users confidence in uncovering pain points,…
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How To Get Customer Feedback From The Emails You Are Already Sending

“The reports of email’s demise have been greatly exaggerated,” Mark Twain might have said. Email is the big daddy of business communications. More and more are sent every year despite repeated predictions to the contrary. Whatever gets…
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How to respond to negative feedback

You can’t please all the people all the time. Negative feedback is a fact of life, even for businesses that provide great CX. Sadly, it can take its toll on customer-facing staff and even drain your resources disproportionately. Take social…
ParentPay CSAT
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ParentPay Passes CSAT Exam With Flying Colors

Schools have undergone a cashless revolution since ParentPay launched its innovative payment solution in 2002. As a result of removing cash, schools have saved millions of hours of time accounting for meals, trips, uniforms and other school…