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51 survey question examples

Need questions for your next survey? We have tons of survey question examples to suit a range of objectives. Use them to maximize your own customer feedback, or as inspiration when formulating your own unique survey questions. What makes a…
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How to get fewer negative reviews for your product

Negative reviews can disproportionately impact how a brand, product or service is perceived. Having just a small number of them can really take the gloss off a bunch of more positive reviews, especially if they’re recent.  We look at how…

How to use QR codes to get customer feedback?

QR codes pop up in all sorts of places, with many now designed to entice people to launch a customer feedback survey.  In this guide, we examine the benefits of the QR code survey approach, the mechanics of making it happen, and best practices…

How to make customer feedback an extension of your brand experience

It’s not enough for people to notice your brand, they have to experience it too. This means communicating a brand personality in every customer interaction – one that fits with your values and how you want your business to be perceived. But…

What is tNPS? Is Transactional Net Promoter Score important?

When looking at your Net Promoter Score® (NPS) customer feedback strategy, two elements will be at play: Transactional NPS (tNPS) Relational NPS (rNPS) In this post we explore tNPS in detail, how it’s different to rNPS and how…
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2023 CX trends and predictions roundup for the future of customer experience

The annual Customer Thermometer meta analysis of trending topics is back. Here, we draw on an extensive assessment of 2023 analyst predictions and expert views to pick out the mega trends that will influence customer experience in the year ahead. The…

How to formulate a Bulletproof Customer Experience Strategy

What is a customer experience strategy? Customer experience strategy relates to the plans and processes implemented by an organization to understand, manage and continually improve the experience enjoyed by its customers. Customer experience…

Customer Journey Map: Why you need to use one and how to create it

A customer’s experience is based on far more than a transaction. It’s a ‘customer journey’ with various milestones, interactions and events along the way. This guide explores the concept of the customer journey map, and how organizations…

What is Brand Experience? Definition, Examples and 6 Ways To Improve It

What is brand experience? Brand experience (BX) describes the total effect that interacting with a brand has on an individual’s consciousness. BX is highly subjective and can be vastly different between individuals. For example, at the simplest…

What is Digital Customer Experience? 10 Ways To Create Unbeatable Digital Customer Experiences

What does digital customer experience mean? Digital customer experience (DCX) is closely related to customer experience (CX), and is the part that entails the sum of all digital and virtual interactions a customer has with your brand. Digital…
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The 4 Biggest Consumer And Customer Experience Trends Set To Dominate 2022

We’ve done a meta analysis of the various 2022 industry predictions so you don’t have to.  As you might expect, we’ve had to review tons of analyst papers, blogs and research data. Check out the links to go into more detail for yourself.…
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On-Brand Customer Feedback Survey Icon Ideas Your Customers Will Love

Businesses strive to deliver a great customer experience that’s unique to their brand. That means bringing the brand into every customer touchpoint – including when collecting customer feedback. Even here, there are cool things you can do…